Businesses of all shapes and sizes can find value with engaging with leaders in the areas of: finance, social media, strategy, and so on. Dex has been going across the country with its Local Business Leaders Forums that pull the best minds together and make them available to learn from directly. The Phoenix Local Business Leaders Forum is coming next month on May 21.

Our panelists will be:

Adam Jones – Google Strategic Partner & Manager

Philip Tirone – Elovon CEO and Founder

Kammie Kobyleski – Strengthsfinder Speakers & Trainer W.P. Carey School of Business

Dafna Michaelson – Journey Institute President

Barry Moltz – Best-selling author, radio host, and entrepreneur

I will holding a breakout session about unifying Search Engine Marketing and Search Engine Optimization after the panel finishes and Dafna will be leading a social media workshop at the same time.

If you are in the Scottsdale area on May 21 you should do yourself a favor and attend the Phoenix Local Business Leaders Forum free event. See more details here: http://www.dexdigital.com/PhoenixSummit

Take control of your Marketing

Boost PPC Campaigns’ Online Returns

A leading, billionaire businessman once said that if you are investing a penny that is not making you a profit, then the investment return makes no business sense. When you analyze this statement carefully, you realize that it is absolutely spot-on. There’s no point in making an investment unless there is a return on investment while you are running a business. So, when you make an investment in PPC campaigns the online returns for those PPC campaigns have to be substantial. Here are a few tips to help you achieve a good ROI on your Orlando PPC campaigns.

Measuring Your Twitter ROI Payoff

There is no point in using social media platforms like Twitter for marketing unless you can measure its ROI (return on investment). Although there are many ways of measuring, a lot of organizations ignore to do so for various reasons. For one, they might not have the time or the resources to actually calculate the return on investment exactly. Other companies might just assume that it is working and they are generating business. The bottom line here is that unless you measure your ROI from marketing on Twitter, you might never know if you are doing the right thing.

Why Measure Twitter Marketing ROI

LinkedIn Top 1 Percent !!!

All I can say is … THANK YOU! There are so many that helped me get recognized by LinkedIn and be given a LinkedIn Top 1 Percent Profile Views 2012  Recognition!

LinkedIn is a powerful place to network and learn who is moving and shaking in your space. There are various methodologies to getting found on LinkedIn as a reference source. If you have not clearly decided if LinkedIn can benefit you or your business you should seriously reconsider.  I speak to many small and mid-sized business owners that tell me “I don’t need LinkedIn, I only deal directly with consumers and they aren’t on LinkedIn either”.  Not only is this statement inaccurate, it is heavily short-sighted.

Non-Monetary Benefits of Investing in Social Media Optimization

Every business owner would ask the digital marketing expert what the return on investment in social media optimization is, if he/she suggests it. But what they may not understand here is that they cannot always measure return on investment in terms of money. Today’s market is very much different than what it was a few years ago and it continues to change very fast. So, you should not be so shortsighted in just measuring the return on investment in terms of the profit you made. This article will introduce you to some of the non-monetary benefits of investing in Orlando social media optimization.

Building a Rapport with